The perfect perfume is something I struggle to find. They are all either too sweet, too musky, not sweet enough etc. etc. In addition to this, I have always been on the hunt for a perfume that smelt similar to the flowers outside my room, that bloom every year in September, therefore letting me know my birthday was just around the corner. The flowering bush is a Rondeletia and a scent similar to the flowers, is impossible to find… until I stumbled across the Fresh store in Covent Garden whilst I was in London. Firstly, the store itself is beautiful! As soon as you walk in you are greeted with the most incredibly calming, sugary smell. And secondly, it is home to the eau de parfum Fresh Honeysuckle (a.k.a my birthday flower). Honestly, there have been very few moments in my life where I have gotten as excited as when I smelt this fragrance for the first time.
It is fresh, light, floral (but not too floral) and with a bit of sweetness thrown in. Also, this scent lasts and lasts and lasts on your skin and clothing. The notes of this fragrance include jasmine sambac, ylang ylang, honeysuckle, blackcurrant, sunny musk, dark plum, blue cyclamen, and magnolia (if that helps at all). In other words, it smells amazing!
Fresh as a brand is simply beautiful. The packaging is girly, yet refined and minimal. The products contain all natural ingredients and ultimately feel like fantastic quality. I honestly could not recommend this brand enough!!
*Side note: I also recommend the Fresh Sugar Lip Shine in Tulip.*
Oh and Fresh can you please open a store in Australia!!